Best Review Platforms for UK Healthcare Clinics in 2026

UK patients now use an average of 3.2 review sources before choosing a healthcare provider. The challenge for clinic managers is knowing which platforms to prioritise — because trying to monitor all of them manually is impossible. Google, Doctify, Trustpilot, NHS Choices, Yell, iWantGreatCare, Whatclinic, RateMDs, and Facebook all attract patient reviews in the UK.

This guide ranks the most important platforms by patient traffic, review velocity, and SEO impact — and explains which platforms matter most for different clinic types.

Why Platform Choice Matters

Spreading effort equally across all platforms wastes resources. Different patient demographics and clinic types see very different traffic patterns across platforms.

• Google drives the most total traffic but Doctify drives the most healthcare-specific conversions
• NHS Choices matters for NHS contract practices but not private clinics
• Trustpilot carries disproportionate weight for high-value private procedures
• Yell.com traffic has declined significantly but still affects local SEO
• iWantGreatCare is specialist — critical for hospital consultants, less relevant for GPs

Know your clinic type, know your patients, then prioritise accordingly.

Platform Rankings for UK Clinics

Tier 1: Must-Have Platforms (All Clinic Types)

These platforms have the highest patient traffic and SEO impact for virtually all UK clinic types.

• Google Reviews: Highest traffic, appears in Maps and Search, directly impacts local SEO ranking
• Doctify: UK's largest healthcare-specific review platform, growing 40% year-on-year
• NHS Choices (NHS.uk): Essential for NHS contract practices, monitored by commissioners
• Trustpilot: Critical for private clinics offering high-value treatments

Prioritise these four before any others. They account for over 80% of patient review research.

Tier 2: Specialty-Specific Platforms

These platforms matter significantly for certain clinic types but are lower priority for others.

• Whatclinic: High-intent patients for cosmetic and aesthetic procedures
• iWantGreatCare: Hospital consultants and specialist clinicians
• Facebook Reviews: Important for dental practices with active social media
• Yell.com: Declining but still relevant for local search in some regions
• RateMDs: Growing in UK for private specialist consultants

Pick 1-2 from this tier based on your specialty and patient demographic.

How to Use This Information

Build a Platform-Specific Strategy

Once you know which platforms matter most for your clinic type, you can direct review collection and monitoring resources effectively.

• GP surgeries: Google + NHS Choices + Doctify
• Dental practices: Google + Trustpilot + Doctify + Facebook
• Aesthetic clinics: Google + Doctify + Whatclinic
• Private hospitals: Google + Trustpilot + Doctify + iWantGreatCare

A monitoring tool like Curofyx watches all platforms simultaneously — so you don't have to manually check each one.

Where to Direct New Review Collection

When asking patients for reviews, direct them to the platform where the marginal review has the highest impact.

• If Google score is below 4.5: direct all new reviews to Google first
• If Doctify profile is unclaimed: claim and fill first, then collect
• If NHS score shows red flags: prioritise NHS Choices responses before new collection
• Once Google is strong (4.7+, 100+ reviews): diversify to Trustpilot and Doctify

Review collection is not one-size-fits-all — optimise based on your current platform scores.